When searching for a dentist or medical professional, many patients prefer to skip over search ads and choose the top organic results. You can get that top spot and reap the rewards with a successful dental SEO strategy.
Your website is your most effective salesperson—it needs to be filled with great content that attracts searchers and converts them into consultations.
You’re Not Getting Any Patients
A dental SEO company can help your practice rank higher in search results and attract more patients. It’s an inbound marketing strategy that can deliver a much higher ROI than traditional advertising methods.
The right agency can also track your progress and measure the success of your campaign. This is essential to ensuring you are getting the best return on investment.
Look for an agency that provides case studies and other evidence of their previous work. Ask for references from past clients and online reviews of the company. It’s also a good idea to check out an agency’s SEO rankings, as this will give you a sense of their capabilities.
In addition to SEO, a quality dental marketing agency should be well-versed in other digital marketing strategies. For example, PPC (pay-per-click) campaigns can provide a quicker ROI than SEO and help you improve your ranking in search results. A good agency will have experts in both SEO and PPC and will be able to recommend the best approach for your dental practice. In addition, they will keep up with the latest SEO trends and ensure your site is always up to date.
You’re Not Getting Any Leads
Many people find their dentists through search engines, so a dental SEO company’s primary function is ensuring potential patients can easily reach your website and schedule an appointment. A quality SEO strategy will result in more organic traffic to your site, which means more new patients.
Requesting case studies and references from prior clients is the most excellent approach to be sure a dental SEO company is performing its job. In addition, it’s essential to know if an agency uses black-hat tactics, as these can hurt your search engine ranking.
An excellent dental SEO company will focus on on-page optimization, such as content and keyword research. They’ll also optimize your website for speed and user experience. They should also avoid keyword stuffing, as this can harm your rankings.
If you’re not seeing results from your dental SEO campaign, it’s time to change agencies. Look for an agency with years of experience and a proven track record of success. They should also be able to show you detailed SEO reports that clearly explain their progress and identify any issues.
You’re Not Getting Any Calls
The overarching reason why dental practices invest in SEO is to reach potential patients online. A successful SEO strategy can provide visibility, credibility, traffic, more practice revenue, branding, and a better reputation.
The foundation of any dental SEO marketing strategy is content creation. This includes blog posts that are informative and engaging, establishing your practice as a resource in your area. It also helps to be in the top three search engine results pages for specific terms. This increases the likelihood of a potential patient clicking on your website and scheduling an appointment.
However, if you’re not getting any calls from your SEO campaign, consider another agency. A reputable dental SEO company will be transparent about their process and provide you with the tools you need to see your ROI. They will be able to respond to queries and have a proven track record of success. They will never guarantee rankings because too many factors are beyond their control to make this promise.
You’re Not Getting Any Patients Online
A properly optimized website that is easy to navigate, loads quickly, and has relevant content for your dental practice and services can help you get noticed online. This is known as on-site SEO.
Search engines rank websites based on various factors, but the most important is their user experience. The best dental websites have clear and concise language, well-organized pages, and easy-to-find navigation features. They also feature consistent branding, which helps reassure site visitors that they’re in the right place.
Search engines also personalize search results to show the most relevant results for each user. This can be based on search history, physical proximity to your practice, or past behavior with other websites. Having an experienced marketing agency manage your dental PPC (pay-per-click) campaigns can ensure that your most important keywords are driving traffic to your site and new patient leads consistently. The right dental SEO company will be able to identify and optimize your campaigns to improve your ROI. This saves you and your staff valuable time so they can focus on seeing patients, providing exceptional customer service, and performing dental procedures.
You’re Not Getting Any Patients Offline
An SEO company can help you optimize your website so patients can find it online. But to see the best results, it’s essential to consider how your patients experience your practice offline. A positive patient experience leads to more referrals and a higher return on investment for your dental SEO.
Whether or not your website has good navigation, a user-friendly design, or consistent branding is another significant factor in how a potential patient will perceive your site. A well-designed website can make your office look unprofessional and even put off people who may otherwise have considered scheduling an appointment.
In addition to website optimization, dental marketing includes promoting your services through social media local listings, and other directory sites. It also includes obtaining and promoting online reviews. Many favorable reviews on your website and other digital channels will indicate to search engines that you are a reliable source of dental information. Search engines will then rank your website higher in organic search results.